The power of CRM
publication date: May 7, 2010
Customer relationship management systems can have huge power for care and healthcare providers. We talk to Jacques Bailet, chief executive of care and rehab group Medica, which tracks individual visits from all would-be residents. Medica’s CRM also tracks influencers, following no fewer than 8,000 doctors, social workers and regulators in the Paris region alone.
To get full access to this article you will need to subscribe to Healthcare Europa. This gives you indepth quality coverage of how the dynamic private healthcare sector is developing across Europe.
Please click here to look at subscription options.
You can, however, register for free to recieve limited access. This gives you access to headlines and the first lines of stories and you can ask us to send you a news email with headlines 40 times a year. As a free registrant, you can also view our blog. Click here to sign up for limited access free registration.
